Social Media Keynote Speaker
Social Media Was a Strategy,
Not Just a Channel
Shama Hyder wrote The Zen of Social Media Marketing and built a social-media-first agency that served major global brands. She brings that operator experience to practical social-media strategy for today’s audiences.
Her perspective connects social media’s early development with the decisions marketing teams face now.
Why Marketing and Social Media Conferences Book Shama Hyder
Social media audiences are sharp. They know the platforms, they've read the case studies, they've seen the LinkedIn gurus. What they want is someone who was actually there from the beginning, built real results for real clients, and is still doing it at scale right now.
Long-term perspective, grounded in current practice.
Shama began working in social media early in the channel’s development. Her master’s thesis on social media marketing became The Zen of Social Media Marketing, which expanded across four editions and six languages. Her work combines that long-term perspective with current operating experience.
An active LinkedIn practice, visible in real time.
Shama’s LinkedIn profile gives audiences a current view of the content and engagement principles she teaches. Her keynote examples come from active practice, not a static set of platform tips.
She built and led a social-media-first B2B agency.
Shama built and led Zen Media for 17 years before selling the company. That operating experience informs her perspective on B2B social media, brand reputation, content, and changing audience behavior. And she can teach your team both.
4x LinkedIn Top Voice. Named "Zen Master of Marketing" by Entrepreneur Magazine.
LinkedIn has recognized Shama as a Top Voice four separate times. Entrepreneur Magazine named her the "Zen Master of Marketing." She is a Henry Crown Fellow at the Aspen Institute and has written for Inc. and MarTech. These experiences inform the practical perspective she brings to marketing and social-media audiences.
Social Media Keynote Topics
Every keynote is fully customized to your event, audience, and objectives. These are the core frameworks Shama brings to marketing conferences, social media summits, CMO events, and corporate marketing teams.
Social Media in the AI Era: What Your Team Should Be Doing Right Now
Keynote TopicAI is changing social media workflows across content creation, audience analysis, scheduling, engagement, and measurement. Shama's keynote offers a practical playbook for using AI in social media without losing the authenticity that makes the channel work, including content ideation, repurposing, audience insights, and personalized outreach. It is designed for marketing conferences, social media summits, and corporate marketing kickoffs.
Building a Brand That Earns Attention
Brand and Content AudiencesThis keynote examines positioning, content architecture, consistency systems, and the decisions that separate brands audiences seek out from brands audiences scroll past. The central idea is that earning attention starts with knowing what the brand stands for and making each post support that position. Examples come from Shama's agency and personal-platform experience.
LinkedIn and Thought Leadership for Business Leaders
Executive and B2B AudiencesShama's framework, informed by building an established LinkedIn audience, gives executives and marketing leaders a practical system for developing genuine authority on the platform. The session focuses on positioning and content architecture for leaders who want LinkedIn to support speaking invitations, partnership conversations, client attention, and industry recognition.
B2B Social Media Strategy: Connecting Social to Revenue
B2B Marketing TeamsB2B marketing leadership wants to know what social media is actually doing for the pipeline. This keynote answers that question with frameworks and metrics that hold up in the CFO's office. Shama covers attribution models for B2B social, social selling integration with sales teams, executive thought leadership as an enterprise asset, content-to-pipeline tracking, and how to build a social media function that leadership views as a revenue driver rather than a brand awareness cost center. The program draws on 17 years in B2B marketing and Shama's advisory work with Microsoft, Salesforce, Adobe, and JPMorgan Chase. It is designed for B2B marketing conferences, marketing operations events, demand generation summits, and corporate marketing kickoffs where the CMO needs social media to connect to business outcomes.
Shama advises leaders at
Books and keynote programs
Bring Shama’s social-media expertise to your audience
Shama connects lessons from The Zen of Social Media Marketing and a 26-country keynote career to today’s questions about attention, trust, marketing leadership, and AI-era audience strategy.
Social Media Event Types
Marketing Conferences
AMA events, marketing association annual conferences, and content marketing summits. Shama customizes for CMO-level audiences, marketing director groups, and practitioner teams depending on the event's focus.
Social Media Summits
Social Media Week, regional social media conferences, and platform-specific events. Shama brings current, verifiable strategies that hold up in rooms full of people who live on these platforms every day.
CMO and VP-Level Events
Marketing leadership retreats, CMO forums, and senior marketing leadership kickoffs. Shama focuses on strategic frameworks, measurement, and connecting social media to business outcomes for executive audiences.
Corporate Marketing Kickoffs
Annual marketing team kickoffs for enterprise organizations. Shama customizes for the company's industry, social media maturity level, and the specific transformation challenge facing the marketing organization.
B2B Marketing Events
Demand generation summits, B2B marketing conferences, and ABM events where the audience needs social media to connect to pipeline and revenue, not just brand awareness.
PR and Agency Events
PR conference keynotes, agency leadership retreats, and communication industry associations where the audience is responsible for advising clients on social media strategy and brand building.
"Shama Hyder was the highlight of our summit. She has this rare ability to make you feel both energized and clear-headed at the same time. She showed our leadership audience how to spot timing windows that give them a massive competitive advantage and how to read signals everyone else is missing."
Wesley Williams, CMO — GoHighLevel
Social Media Keynote Availability & Fit
Shama Hyder is currently booking 2026 and 2027 social media conference dates. Her keynote fee includes a pre-event briefing, customized presentation, and post-event Q&A.
Or email team@shamahyder.com
Frequently Asked Questions
What makes Shama Hyder the right social media keynote speaker?
Shama was an early Twitter user, wrote The Zen of Social Media Marketing, and built Zen Media into an agency serving major global brands. She brings that operator experience to practical social-media strategy.
What book did Shama Hyder publish in 2010?
Shama Hyder published The Zen of Social Media Marketing in 2010. It later expanded across four editions and six languages. Readers can connect ideas from the book with her current social media, marketing, and AI-era attention keynotes.
What social media keynote topics does Shama cover?
Core topics include social media in the AI era, building a brand that earns attention, LinkedIn thought leadership for business leaders, and B2B social media strategy. Every keynote is customized to the event and audience.
Does Shama Hyder speak specifically about LinkedIn?
Yes. As a four-time LinkedIn Top Voice with an established audience, Shama shares current strategies for content architecture, executive personal branding, B2B social selling, and business development.
What types of events book Shama for social media keynotes?
Marketing conferences, social media summits, CMO events, content marketing conferences, corporate marketing kickoffs, PR conferences, agency leadership events, B2B marketing summits, and LinkedIn-specific events. Past engagements include social media and content-focused keynotes for Salesforce, Adobe, HP, and marketing industry organizations across technology, financial services, healthcare, and manufacturing.
What is the fee to book Shama Hyder for a social media event?
For a current keynote proposal, share the event date, audience, location, format, and goals through Shama's availability form.
How far in advance should I book a social media keynote speaker?
Email team@shamahyder.com with the event date, location, audience, and preferred format to check current availability.
Related Topics
Book Shama for Your Social Media Event
Currently booking 2026 and 2027. Every talk is customized to the audience, format, location, and event goals. Contact the team to check availability.
Check AvailabilityOr email team@shamahyder.com