AI has made competence cheap. Anyone can now produce a polished deck, a plausible strategy, a professional-sounding post. When everyone sounds credible, the people who win are the ones buyers, boards, and talent actually trust.
This keynote gives your people those rules: how to be visible for the right things, trusted before they walk into the room, and top of mind when the decision gets made. Drawing on Shama’s 500+ keynotes and her research into how influence is shifting across generations, it gives every attendee a personal playbook for building authority in a world where AI can draft anything for anyone.
Your team walks away ready to
- Conduct a personal influence audit to see what buyers, boards, clients, and talent discover about them before they ever enter the room.
- Define the specific expertise and point of view they want to be known for.
- Turn their experience into credible proof through stories, results, examples, and third-party signals.
- Build a 30-day influence plan identifying where to show up, who needs to hear from them, what to share, and how to remain top of mind.
- Use AI as a cognitive partner to sharpen ideas, extend reach, and multiply useful output while preserving judgment, voice, and perspective.