Keynote Speaker · Brand
Shama built and led Zen Media for 17 years before selling the company. She has delivered keynotes for EMAAR and SEMA and advises leaders at Microsoft, Adobe, Salesforce, and JPMorgan Chase.
Why Brand Organizations Choose Shama
Operator Experience: Shama built and led Zen Media for 17 years before selling the company. Her brand strategy keynotes draw on the decisions involved in leading a marketing organization through changing technology and customer expectations.
Enterprise Perspective: Shama advises leaders at Microsoft, Adobe, Salesforce, and JPMorgan Chase. She brings those leadership conversations into discussions of brand authority, positioning, and trust.
Brand Strategy in the AI Era: Shama examines how AI changes content production and why a clear point of view, consistent voice, and human judgment still matter to brand identity.
Author and Educator: Shama is the author of The Applied AI Business Playbook, Momentum, and The Zen of Social Media Marketing. She is also a Professor at Link School of Business.
Topics
This keynote explores how brand authority changes when generative AI makes content easier to produce. Shama focuses on expertise, a consistent point of view, and strategic visibility, informed by her work advising leaders at Microsoft, Adobe, Salesforce, and JPMorgan Chase.
This keynote examines brand positioning in complex B2B buying cycles, where multiple stakeholders evaluate expertise, consistency, and trust across many touchpoints.
For founders, executives, and senior leaders, this keynote looks at personal brand as an expression of expertise and point of view. Shama draws on her experience advising leaders at Microsoft, Adobe, Salesforce, and JPMorgan Chase.
Shama built and led Zen Media for 17 years before selling the company. She advises leaders at Microsoft, Adobe, Salesforce, and JPMorgan Chase, and she is a Professor at Link School of Business. She was named to the 2026 TIME100 Creators in the Leaders category.
Shama's brand strategy keynotes cover brand authority in the AI era, B2B positioning across complex buying cycles, personal brand strategy for executives and founders, and ways to evaluate brand equity.
Marketing keynotes focus on channels, tactics, campaign strategy, and demand. Brand strategy keynotes focus on identity, positioning, voice, and long-term brand equity. The two subjects overlap, but the emphasis is different.
Yes. Shama speaks about personal brand strategy for senior leaders, including how perspective, visibility, and trust shape executive authority. Her work is informed by advising leaders at Microsoft, Adobe, Salesforce, and JPMorgan Chase.
Shama's brand strategy keynotes are designed for CMOs and VP Marketing teams navigating brand positioning in the AI era, B2B marketing leaders who need to connect brand strategy to revenue outcomes, executive teams exploring personal brand for business growth, agency leaders and brand strategists looking for frameworks to advise their own clients, and conference audiences at brand, marketing, and communications events.
Contact Shama's team at team@shamahyder.com or submit a booking request at shamahyder.com/check-availability. Her team will confirm availability, discuss your event theme, and walk through customization options.
Ready to Book?
Every keynote is custom-tailored to your audience and industry. Contact us to check availability.
