Most organizations are using AI to do yesterday’s work faster. Efficiency matters, but it is the smallest prize on the table. The larger opportunity is using AI to redesign how people work, how processes run, and how customers experience the business, where the real returns live.
Based on Shama’s Applied AI Playbook, this keynote gives your audience a proven framework for turning AI from buzzword to bottom line. A clear system your team can start running Monday morning, without a seven-figure budget or an army of data scientists.
Your team walks away ready to
- Elevate their team’s performance using AI, starting with the areas that matter most.
- Increase ROI from AI by knowing when and how to use it, and where it actually pays off.
- Pinpoint their highest-impact first project using a simple diagnostic exercise.
- Categorize every AI opportunity across people, process, and personalization so nothing gets lost in the noise.
- Apply lessons from real examples: the distributor whose AI chatbot now handles 80% of service tickets, the manufacturer who freed $1.2M in working capital, and the outdoor retailer who lifted email conversion 183%.